A fun approach to talk about a complex subject.
Beside the TV spot the campaign counted with - TWITTER - Invention Donkey took over GE's Twitter page on launch day, responding to invention requests and conversations with real-time video answers. FACEBOOK - A serie of teaser videos, the history of invention Donkey and the long-form film introduced Invention Donkey to Facebook. SAPCHAT - Bite-sized peices of Invention Donkey's story drove people to the video. TV - Fallonventions on Jimmy Fallon helped push the campaign across channels.