“It’s Ok to ask.”

For the holiday of 2014, The Art of Shaving wanted to bring back the inner child inside every man. And remind them that: It’s Ok to ask.

Photos by the legendary Mark Seliger, with wardrobe styled by Esquire fashion director Nick Sullivan. Fun fact: these wintery scenes were actually shot in the height of a hot New York City summer—so we had to create the snow right on the street using practical, in-camera effects to deliver the perfect NYC Christmas atmosphere.