“Know the Difference”
To create this elegant campaign, we invited the celebrity photographer Ellen Von Unwerth. Interestingly, when I asked her about her approach to shooting our Belvedere campaign, she simply said, "Having fun." And that's exactly what we did—two days of shooting in Buenos Aires, Argentina, with beautiful people in a stunning location.
The images were used in print ads, out-of-home, and a photography exhibition titled "Know the Difference" held in Milan. Unfortunately, the book was not published.
