30th Brazilian Creative Yearbook

Let's face it, as advertising creatives, our job is to stick ideas, products, brands, and services into people’s lives. I aim to illustrate this intrusive nature of advertising by affixing products and brands to naked bodies using tape.

However, this book isn’t intended to criticize advertising; it celebrates the creatives who skillfully integrate ideas into people's lives with finesse. These are the individuals who make consumers enjoy the ad experience, embrace products and ideas, connect with brands, and often take pride in their choices.

Here's to those creatives who adeptly "tape" products and brands into people's lives with elegance.